August 8, 2011 in Dag

Selling your soul: Books and merchandising

One of our local papers has been running a big Harry Potter promo over the last few weeks, obviously in line with the new movie. I was watching the kids as they were sorting through all the various merchandising guff (mainly collector’s cards but also other stuff like wands) and thinking about the relationship between books and merchandising.
The main thing I’m always wondering is – is the merchandising necessary? Can the book (or movie) stand by itself or does it need to have all of this other stuff associated with it, most of which truly is junk that will be tossed away pretty quickly. It’s not a new thought – I actually wrote a story about it a couple of years ago (which I might just post up here). But it makes me wonder about whether any creative entity (book or otherwise) can be a viable financial product on its own or it needs the assistance of all these other revenue streams.
But then again, maybe I’m better off just stopping my wondering and going with the program. Maybe I need to start looking at merchandising opportunities for my books.
I have to admit it’s not that easy. Doodling, my first self-published title is about a man who falls off the world and goes wandering through an asteroid field meeting a bunch of oddballs on the way. The merchandising ideas don’t exactly spring to mind. Maybe I could have Doodling mobiles that hang from people’s ceilings, complete with each of the asteroids in the story and a little Neville (my main character) floating around them. On one of the asteroids there’s a group who worship toasters, so maybe I could sell “Toaster People” toasters. Or why stop at toasters (the Toaster People didn’t). I could end up with a whole range of Doodling kitchen appliances.
I’m thinking I may be better off waiting for my next release, Flidderbugs – it’s a kind-of political satire about a bunch of insects. Now that sounds much easier doesn’t it. There’s heaps of things I can think of. Flidderbugs fly-swatters. Flidderbugs bug-catchers. Flidderbugs insect repellant. Even a Flidderbugs version of that Beetle game that my kids love – the one where you spin a spinner and build a beetle.
So what do you reckon? Is merchandising an essential part of the marketing equation these days? As a reader, what sort of merchandising would make you want to buy a book? As a writer, what merchandising opportunities would work for you?
July 31, 2011 in Dag

Summer Giveaway Hop

For all of the week starting August 1 will be participating in the I am a Reader, Not a Writer Summer Giveaway Hop. I will be giving away copies of my ebook Novella, Doodling.

Doodling is an absurd comic fantasy about a man who falls off the world (because it’s moving too fast) and the strange adventures that then befall him. I like to describe it as Douglas Adams meets Lewis Carroll. And it’s getting great reviews. Check out the links to independent blog reviews on the right hand column, or have a look at my Amazon page to see what readers are saying about it.
So what do you need to score yourself a copy? It’s easy. All I’m asking is for you to place a comment underneath this post leaving your email details and I’ll be happy to pass a copy on to you. Smashword coupons is my preferred model but if that’s not convenient  let me know and I can forward you direct.
While you’re here, please stay and look around. I’ve got lots of other samples of my writing, such as short stories and silly rhymes, on display here.
And hoping to see you back here in the future.

July 24, 2011 in Dag

Revenge is Sweet

This is the story I referred to in my post last week that almost got me mistaken for a supermodel.

It was originally published in The Age newspaper in April 2001 (you’ll see that some of the references are a bit dated). They ran a funny short story competition and published the three place-getters and mine – go figure.

Anyway – try to picture it with a photo of Claudia Schiffer alongside the title. I thought of adding one myself but didn’t want to be pinged for copyright infringement.

Revenge is Sweet

Mavis ran into the house, slamming the door shut and then locking it behind her.

“They’re out there again,” she cried as she ran around the house, pulling down all the blinds.

“Who?” asked Kev, following slowly after his wife.  “The police?  The secret service?”

“The supermodels,” panted Mavis, only just beginning to get her breath back.

“Damn supermodels,” exclaimed Kev.

“I hadn’t even got past the front gate and there was Claudia, camera at the ready, crouching down behind the bougainvillea.”

“Bloody Claudia,” fumed Kev.  “Can’t she ever leave us alone?”

“That was barely the start of it,” continued Mavis.  “No sooner had I got out to the street when there they all were.  Elle hiding behind the big gum tree outside number 7.  Cindy ducking down behind the O’Donnells’ hedge.”

“What about Naomi?”

“Up in Tommy McGinty’s cubby house with Jerry and Linda.”  Mavis shook her head.  “It’s getting so as you can’t even walk down to the milk bar without having a supermodel or ten shove a camera in your face.”

“No respect for privacy,” muttered Kev.  “It’s as bad as what I just saw on the telly.”

“What?  Don’t tell me Tom and Nicole were on again.”

Kev nodded, a resigned expression on his face.

“And what were they saying this time?” demanded Mavis.

“Well Tom said that he thought our marital problems are due to me having a passionate affair with Madge from bingo, but Nicole just reckons we’re both living a lie and our whole marriage was a sham from the start.”

“Typical,” grumbled Mavis.  “We have one little tiff down at the fish and chip shop and next minute the whole world knows about it.”  She looked at Kev plaintively.  “I can’t take any more of this.  I have to get away.  I need a holiday.”

Kev sighed.  “If only it were so easy.  But wherever we go, the Royal Family are sure to track us down.  Just like last year, at the caravan park in Merimbula.”

“Don’t remind me,” said Mavis, rolling her eyes.  “I’ll never forgive the Queen for saying she thought my dresses were dowdy.”

“And what about when Prince Charles made all those jokes about my nose.”

“But the worst was that Fergie, always following me into the shower block, teasing me about my weight.”  Mavis shuddered at the recollection.  “It was so humiliating.”

Kev held out a hand to his wife.  “Sorry honey, I guess we’ll just have to stay put.  But let’s try to see the bright side.  Think of all the things we’ve got.  A house in the suburbs.  A crippling mortgage.  A couple of dead end jobs.  While all they’ve got is fame, wealth and celebrity.  When you look at it that way, it’s no wonder they all want a piece of our lives.”

July 18, 2011 in Dag

The day I nearly got mistaken for a supermodel: a whinge about branding

I just want to start by saying that my post last week was the most successful one I’ve done, and to thank everyone who took the time to post comments back to me or respond via Facebook.

Today I’m going to go the opposite way completely and have a bit of a whinge (for my friends across the Pacific, read whine, moan, complain, rant, etc…).

Anyone who read my post last week may wonder why I’m contradicting myself and going all negative. My response is that I’m not contradicting myself at all. Last week I said that I planned to try to make my book marketing a fun experience. And to be honest, there’s nothing quite as enjoyable as a good old whinge. It helps to let out the stress and leaves you feeling energised and refreshed (well it does for me).

The subject of my whinge today is supermodels. Honestly, whose idea was supermodels? The idea that a group could somehow be elevated into the super domain just for walking around wearing expensive clothes with blank expressions on their faces seems utterly ridiculous to me. Surely there are far more worthy candidates that merit a prefix of super; superteachers or superdoctors or maybe supercharityworkers. But I’m starting to get off topic here – I think this is turning into a possible subject for a future post.

Anyway, the thing that really gives me the proverbial about supermodels is when you see that one of them has released a new fragrance, or a new fashion range. All of a sudden, they’re not just a supermodel. They’re a successful businesswoman as well. And the media gushes about how amazing it is that they’re not only utterly gorgeous but they also have a great head for business.

Give me a break. Let’s not get into the squillions of dollars they’ve already earned on the catwalk which they can use for starting up a new business.  There’s something even more important than that which they’re taking advantage of.  They already have a brand. When you see their names splashed up all over magazines, the first thing you think of is fashion and beauty. It’s no great stretch for them to spin off another product associated with that brand. And let’s face it, the products with their names on them are always things like perfume or underwear or other fashion related stuff. The sort of things the public already associates them with. I’d like to see one of them try to market something completely different, like hardware or automotive parts or artificial limbs. Then we’d really know whether they had a head for business or not.

This whole supermodel situation encapsulates for me the difficulties for us indie authors. If you don’t have the brand recognition, it doesn’t matter how good your product (and for me, read book) is. Supermodels already have that brand. What can we as authors with no public profile do to create our own brands and generate that recognition for our name in the minds of the general public? To be honest, I’m not really sure. But there’s one thing I’m hoping that will help me out. My stories are pretty true reflections on my view of the world. And my main marketing strategy is to just try to be me and have fun doing it. Hopefully that will start to tie things together.

Which leads me back to the title of this post, ie the funny bit:

The very first thing I ever had published was as a result of a funny short story competition run by The Age, the major Melbourne broadsheet newspaper. It was about an ordinary suburban couple being stalked by a bunch of camera-wielding supermodels. But what was really funny was that next to my name, in the spot where they usually have a photo of the writer of the article, they had a picture of Claudia Schiffer instead. Not the truest reflection of me or my writing. To be honest, I’m not sure that it did my brand any favours. But then again, if it gets people to read my stuff, maybe I should have a supermodel on all of my book covers.

July 12, 2011 in Dag

Time for a new plan

I read something interesting the other day. Apparently most independent authors sell on average 4 books a month. Did you get that? 4 books a month. And when you consider that most of these books are priced between $2.99 and a meagre 99 cents, that’s not a lot of royalties to be earned. Doesn’t look like too many writers are going to be quitting their day jobs any time soon.

The good news for me is that I’m actually managing to do better than that. The bad news is, not by a lot. At this stage, any plans for instant stardom are most definitely on hold.

So what is an indie author to do faced with such a distressing statistic? Especially one with barely any knowledge about marketing and a pretty minuscule social network to this point. Do I go off into a corner, put my head in my hands and wail inconsolably at the hopelessness of it all? Or do I put my nose to the grindstone and dedicate every waking hour to the single-minded pursuit of publishing glory, to the exclusion of all else?

I’ve decided that the answer is going to be neither of the above. I’ve come up with a novel marketing strategy:

I’m going to have fun!

I’m not going to tear my hair out and whine and whinge about how hard it is. And I’m also not going to drive myself to the edge of exhaustion over it. I’m going to try and enjoy myself.

When I go out on social networks, I’m going to have a laugh with people. See if I can make them smile, and see if I can make myself smile as well. Whatever promotional activities I hold, I’ll try to add in some sort of fun element to make them as appealing as I can. Whatever space I’m in I hope to make an enjoyable space, whether it’s Twitter, Facebook or this blog. Enjoyable for other people, but most especially enjoyable for me.

That doesn’t mean I’m not going to try my best. And it also doesn’t mean I’m not going to be smart and organised. But if I’m not enjoying myself as I go, I’m either going to collapse into a miserable heap or turn into a manic head-case.

Maybe I’ll be successful. Maybe I won’t.  From now I’m suspending all my expectations. I know my book is good (I’ve had enough wonderfully positive feedback from readers to tell me that) so I want to give it every chance it deserves. And if that’s going to be a long haul, I need to make sure I can maintain my motivation without going crazy.

Because ultimately, the reason I chose to write was because I really enjoy it. If I don’t extend that fun into my marketing, then I might as well not bother.