We writers are constantly being given advice about how to be successful. We’re told how we need to treat our vocation as a business – to create a plan and a strategy. And, in particular, we’re provided with templates and guidelines for how to craft a written work that is guaranteed to connect with its intended audience.
I’m not saying there’s anything wrong with any of this. I’m definitely not suggesting that any of this advice isn’t valid (although my feeling is that even if every writer followed this advice to the letter, you would still only have a small fraction achieving a significant level of success, given the laws of supply and demand when it comes to readers and writers,).